I’m an SEO Specialist working for an eCommerce development agency. One of our clients is looking for way to add valuable content to their product description pages for their storefront. Trouble is, they have thousands of products, some of which are configurable, that all need more content created for them. As things are right now, it’s very, very sparse(a SKU, basic specifications, etc.) but there’s no introductory copy for keywords or LSI terms. My understanding is that the client pulls content from the manufacturers using Unirgy and Rapidflow. Is there a better option or functionality within Unirgy that would allow us to dynamically(i.e. not manually for each individual page) add relevant content to their pages? Getting them to switch from Unirgy is a tough sell.
Thank you for all your insights and information, I really appreciate it. Development questions like these are not directly in my wheelhouse.