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Magento 2.4 tag manager events don’t fire

We are using Magento 2.4.4 EE and the core tag manager module. It’s mostly working but the enhanced e-commerce events aren’t firing, like the addtocart event. Gtm is otherwise working as expected. Any clues or places I can try and look into? I can see the Ajax event added to the add to cart button but it seems like the event just doesn’t fire after adding to cart. Help is appreciated.